Ontela Picdeck Case Analysis

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Ontela Picdeck Case Analysis. Ontela PicDeck (B): Customer Segmentation Targeting and Positioning Case Solution,Ontela PicDeck (B): Customer Segmentation Targeting and Positioning Case Analysis, Ontela PicDeck (B): Customer Segmentation Targeting and Positioning Case Study Solution, Ontela, technology start-up company, introduced an innovative service called PicDeck, which improves images for mobile wireless subscribers. Label each segment with a title that best describes that cluster.

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Based only on the cluster analysis data, which preference related variables are most useful for segment identification and evaluation? It should likewise think about the worth proposal of the PicDeck service for cordless providers (its direct clients), who require to be persuaded that the service will major to greater regular monthly average profits per user (ARPU) and/or enhanced customer commitment. They see Ontela's service as a way to save their photos on the computer and sharing them efficiently on social networks.

Based only on the cluster analysis data, which preference related variables are most useful for segment identification and evaluation?

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Ontela PicDeck (B): Case Analysis

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Ontela PicDeck (B): Case Analysis

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Ontela provides technology infrastructure to wireless carriers that allows consumers to unlock the photos in their camera phones. Of course it's possible to have several customer persona (like in the Ontela case study). Based only on the cluster analysis data, which preference related variables are most useful for segment identification and evaluation?